A sports bra is prerequisite for any woman engaging in sporting activity and perhaps the single most important piece of sports apparel. Shock Absorber was launched in 1995 after extensive research by the Shock Absorber Sports Institute (SASI) found that wearing a Shock Absorber sports bra during exercise reduced breast movement by up to 78% – delaying long term sagging. The result was a collection of sport bras designed according to specific Support Levels. Shock Absorber sports bras were also different because they not only focused on cup size but also back size and activity levels, ensuring a tailor-made fit. Since then, Shock Absorber has become the best selling sports bra in Europe.
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